Tag Archives: Focal Point

Design Exercise: Emphasis and Value

Today I thought I’d offer you a useful design exercise centered around value and emphasis•focal point. For those of you who have a copy of our book Design: A Beginner’s Handbook I suggest you review chapters 3 (shape), 6 (value), … Continue reading

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A Design Principle At Play

Emphasis/Focal Point is a design principle used for organizing visual information. Through placement and contrast we can draw a viewer’s attention to specific parts of a composition creating areas that seem more important or more urgent than other areas around … Continue reading

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